Success means never letting the competition define you
consumer recognising their need for the product, because of its perceived worth.
QUALITY: What does your product mean to consumers?
BENEFITS: Do consumers understand your product’s true value?
EXPERIENCE: From you to the final user – is your product well handled?
COMMUNITY: Are your consumers making sales for you through personal recommendation?
IMPROVE: Can customers contribute to the improvement of the brand experience?
PROMISE: Are you true to your brand – no short cuts or compromises?
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