Developing your existing and future sales channels

Selling is the most important function of any organisation. All departments within the organisation should be aligned to support the organisation’s sales effort. For some this is a controversial view, however, without sales it’s all over!
Ask yourself…

CUSTOMERS: Am I getting good business from all my customers?

LOYALTY: Are my existing customers loyal and committed to my company?

COMPETITION: How do I compare to my competitors businesses?

GROWTH: Are we successfully adding new and profitable customers?

CHANNELS: Am I exploiting all the sales channels open to me?

FUTURE: Do I have a clear view of where my future sales are coming from?

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